As a dentist, you know you’ll need help with your own marketing, but how are you able to make sure the actual dental marketing company you use is the correct fit for your practice?
Over the previous decade, online marketing has become a fundamental element of our society, the company world and particularly the dental business.
Potential patients are regularly subjected to what the world says about what you need to do and the caliber of the services you provide as a dentist.
Patients want a dentist they are able to trust and internet marketing is crucial to building that trust.
The right dental marketing company will be able to partner with you, using multiple channels such as your website, internet reviews, social media, pay per click (PPC) ads, etc. to produce a consistent flow of quality new patients for your practice every year.
On the additional side, the worst advertising companies spend your own marketing budget and don’t produce those patients for your dental practice. They don’t have any interest in partnering with you to grow your own practice.
Unfortunately, we’ve had dentist clients through the years who have trusted companies such as this and have been left frustrated and disillusioned with online marketing.
How To Choose the Right Agency
• So how can you can be certain your practice chooses the best dental marketing company?
• Maybe you’ve been burned previously by an organization that made large promises and didn’t deliver.
• Or perhaps you’re considering internet marketing for the very first time and don’t know how to start.
No matter the stage of your dental practice marketing quest or what lengths you have gone too already in your process of choosing the best marketing solution, it’s not too late to find the perfect dental marketing company to suit your practice goals.
Rule of Thumb, Start With Research!
Search Online
Everyone utilizes Google, so it’s the perfect starting point. Searching Google with regard to dental marketing companies enables you to narrow your search depending on location, business longevity and target audience.
Read reviews to check out proven case research of success. If your dental marketing company is truly a specialist in their area, they will end up being featured in magazines, have participated in speaking engagements, already been referenced in publications, have a YouTube channel, recognized as guest writers for other blogs, etc.
Let Them Come To You
Do you receive flyers or even postcards from companies seeking your business? What about telephone calls? If you’ve had you been solicited by any means by a marketing company, take the time for you to do your own interviewing in line with the printed materials you’ve collected or during that phone conversation with that well-meaning dental marketing representative.
Word Of Mouth
Make use of the contacts you’ve made over your years as a dentist. Word of mouth is really a powerful tool, so ask individuals you trust who takes care of their marketing and what type of success they’ve experienced.
Narrow Down The List
Once you’ve put together a summary of several solid dental marketing company candidates, you have to narrow it right down to about three choices.
At this stage you’ve done your due diligence and are approaching decision time.
However, what do you do in the event that you’ve been misled into thinking the marketing company is actually legitimate when this isn’t? How are you able to tell?
Unfortunately, we’ve observed it happen a number of times. Some seemingly excellent companies just aren’t all that they claim to be and partnering with that agency could quite possibly seriously damage your dental practice.
So how can you make sure to don’t fall victim to some marketing company rip-off? A great starting point is by investigating the methods the agency employs to enhance your practice’s Search Engine Optimization (SEO) position.
Have A Game Plan
Once you’ve simplified down your candidate list to 3 possible marketing companies, it’s time for you to hear their marketing proposals. Be ready to ask questions, request case studies in order to lend proof for their claims and request website design examples.
Three Things To Consider
o Are they specialists in DENTAL marketing, not just business marketing? Make sure they’re actually knowledgeable in what they’re doing based in your dental practice requirements.
o Do they possess data to support their claims? Request examples of dental practices like yours which they’ve helped develop. If they’ve succeeded before, then they’ll possess a system that works and be able to repeat it again.
o Do they respond quickly for your phone calls as well as emails?
The Value Of the Dental Marketing Agency
A dental marketing agency can offer a unique outside perspective of your dental practice inner working and also the goals it must reach to be able to attract new patients consistently.
They’re not restricted to your practice’s nuances and internal politics, and can assess your dental marketing challenges by having an unbiased view, in addition be strategically positioned to alert you to additional opportunities you might not know exist.
Digital marketing involves multiple facets; most agencies aren’t equally good at them all. Look for a dental marketing company which has the strengths that complement the areas where you feel your dental company will profit most.
Your goal is to gain a partner with your dental practice that will work hard and will help you reach your ‘new patient’ acquisition, as well as practice growth goals every year.