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As a dentist, you know you’ll need help with your own marketing, but how are you able to make sure the actual dental marketing company you use is the correct fit for your practice?

Over the previous decade, online marketing has become a fundamental element of our society, the company world and particularly the dental business.

Potential patients are regularly subjected to what the world says about what you need to do and the caliber of the services you provide as a dentist.

Patients want a dentist they are able to trust and internet marketing is crucial to building that trust.

The right dental marketing company will be able to partner with you, using multiple channels such as your website, internet reviews, social media, pay per click (PPC) ads, etc. to produce a consistent flow of quality new patients for your practice every year.

On the additional side, the worst advertising companies spend your own marketing budget and don’t produce those patients for your dental practice. They don’t have any interest in partnering with you to grow your own practice.

Unfortunately, we’ve had dentist clients through the years who have trusted companies such as this and have been left frustrated and disillusioned with online marketing.

How To Choose the Right Agency

• So how can you can be certain your practice chooses the best dental marketing company?

• Maybe you’ve been burned previously by an organization that made large promises and didn’t deliver.

• Or perhaps you’re considering internet marketing for the very first time and don’t know how to start.

No matter the stage of your dental practice marketing quest or what lengths you have gone too already in your process of choosing the best marketing solution, it’s not too late to find the perfect dental marketing company to suit your practice goals.

Rule of Thumb, Start With Research!

Search Online
Everyone utilizes Google, so it’s the perfect starting point. Searching Google with regard to dental marketing companies enables you to narrow your search depending on location, business longevity and target audience.

Read reviews to check out proven case research of success. If your dental marketing company is truly a specialist in their area, they will end up being featured in magazines, have participated in speaking engagements, already been referenced in publications, have a YouTube channel, recognized as guest writers for other blogs, etc.

Let Them Come To You
Do you receive flyers or even postcards from companies seeking your business? What about telephone calls? If you’ve had you been solicited by any means by a marketing company, take the time for you to do your own interviewing in line with the printed materials you’ve collected or during that phone conversation with that well-meaning dental marketing representative.

Word Of Mouth
Make use of the contacts you’ve made over your years as a dentist. Word of mouth is really a powerful tool, so ask individuals you trust who takes care of their marketing and what type of success they’ve experienced.

Narrow Down The List
Once you’ve put together a summary of several solid dental marketing company candidates, you have to narrow it right down to about three choices.
At this stage you’ve done your due diligence and are approaching decision time.

However, what do you do in the event that you’ve been misled into thinking the marketing company is actually legitimate when this isn’t? How are you able to tell?

Unfortunately, we’ve observed it happen a number of times. Some seemingly excellent companies just aren’t all that they claim to be and partnering with that agency could quite possibly seriously damage your dental practice.

So how can you make sure to don’t fall victim to some marketing company rip-off? A great starting point is by investigating the methods the agency employs to enhance your practice’s Search Engine Optimization (SEO) position.

Have A Game Plan

Once you’ve simplified down your candidate list to 3 possible marketing companies, it’s time for you to hear their marketing proposals. Be ready to ask questions, request case studies in order to lend proof for their claims and request website design examples.
Three Things To Consider

o Are they specialists in DENTAL marketing, not just business marketing? Make sure they’re actually knowledgeable in what they’re doing based in your dental practice requirements.

o Do they possess data to support their claims? Request examples of dental practices like yours which they’ve helped develop. If they’ve succeeded before, then they’ll possess a system that works and be able to repeat it again.

o Do they respond quickly for your phone calls as well as emails?

The Value Of the Dental Marketing Agency

A dental marketing agency can offer a unique outside perspective of your dental practice inner working and also the goals it must reach to be able to attract new patients consistently.

They’re not restricted to your practice’s nuances and internal politics, and can assess your dental marketing challenges by having an unbiased view, in addition be strategically positioned to alert you to additional opportunities you might not know exist.

Digital marketing involves multiple facets; most agencies aren’t equally good at them all. Look for a dental marketing company which has the strengths that complement the areas where you feel your dental company will profit most.

Your goal is to gain a partner with your dental practice that will work hard and will help you reach your ‘new patient’ acquisition, as well as practice growth goals every year.

Before Embarking On Your Online Video Production Strategy You Need To Clarify a Few Things

Video has potential to increase your sales and gain you many more subscribers, so it is in your own interest to spend time organizing out how you intend to best use web video production.

You need to ask yourself just who your target audience is. Understand their demographics and any other details you deem necessary. YouTube has the power to increase your traffic, but you need to understand how to use it.

It really is not worth getting on bandwagons and doing something just because someone else is doing it. Any digital video marketing you undertake should be of strategic benefit to your business, otherwise you will not get the results you desire.

Discover a website video production strategy that you think is going to be suitable to your business model. Once you have done this you will find online video production services that can help you achieve your goals.

These questions should be answered:
– Does your customer use the internet?
– How fast is their internet connection?
– Are they using their mobile phone to access the internet?
– Are your company and products familiar to the customer?
– Do they buy regularly from you or have they bought in the past?
– Are there any other services you can offer them?

If you find your customer base uses the internet then right away you know they will be able to access video content. It would be fair assumption in conclusion that you could target them with online video content. By doing YouTube marketing you will be giving yourself a better chance of grabbing sales and new customers.

Video Marketing Secrets

The top video site is YouTube and it has a massive number of worldwide users. There are many other video sites that you can load your video onto. There is a site called Metacafe which is fairly well known.

There are many other sites also and the more you spread your content around, the better traffic you will get. Try to vary your online video production marketing and you will reap the rewards.

Use video editing software to insert your website link into the video itself. You need to inform your viewers how they can contact you. Also add the link to the YouTube description box after you have uploaded the video.

Before you do any internet video production you should do your keyword research very carefully. If you get this wrong it can have an effect on your video rankings in the search engines.

With online video production it is important that people can locate your video otherwise you will find it hard to get traffic and indeed sales.

With this in mind you must pick keywords that have adequate monthly search volume. It is worth looking at both related keywords as well as what are known as long tail keywords.

Once you have your main keyword then go and name the video file.

The file name should have the keyword in it somewhere or it could even make up the whole name. When the video is loaded onto YouTube the keyword should also form the video title and be added in the description box somewhere.

What Type Of Online Video?

You should try to inform or educate the viewer about your service or product. It is nice to add some humor into it also, but this is not always possible.

Try not to make the video too boring in nature and at least sound happy. This should help to create a production that is engaging to the viewer. The video length should be around two minutes otherwise the person watching may become bored and look at others videos.

People love to be educated about things and you can demonstrate your product or service to them in the video. You will see lots of examples of this on YouTube. Have a look at demonstrations or reviews of your favorite camera or smartphone.

We all love honesty in our reviews so talk about the good points, but do not be afraid to mention any negatives. Your online video production will gain the trust of the viewer if you give a good honest review. The better your video the more visitors you will get coming to look at your website.

Video Presentations

Have you ever given speeches or seminar presentations? This would be great material to capture on video. You can upload this onto YouTube, but also you could sell it as a product, perhaps as a DVD. People curious about your regular content would be keen to buy something like this it offers tremendous value.

Video Blog

A video blog is also called a VLog. If you have seen or used a blog before then you know it is about reading text. A video blog is essentially blogging on camera. Why not film someone discussing the company or product and upload this footage onto the video blog. You could also video blog about the day to day events of your life or your business.

Video Testimonials

Have you ever seen a text based sales page filled with testimonials? Sometimes they have a photo of the person giving the testimonial. The problem with this kind of thing is that it is not always possible to trust these testimonials.

A video testimonial is better. Ok, the trust may not become much better, but at least to be able to see and hear a real person giving the testimonial can be more favorable. You can sometimes see video testimonials after a seminar for example. Members of the audience talk about how they found the event.

Sales Pages Into Video

A dry long text sales page can be difficult to command our attention. Why not convert these into video sales pages. It can take a bit of online video production preparation, but the results are so much better, especially if you are going to be making video for small business purposes.

When there is a voice speaking up loud the sales text then it helps to build trust. You can even demonstrate the product on camera. You do not needlessly need to show yourself on camera either.

You could just use the words from the sales page in the video and talk over it. You would be narrating the sales page in effect.

Should all of this be beyond you then look for an online video production company to handle it all for you. There are also many online video production courses available to get you on the right road.

Conclusion

Choose the correct online video production marketing agency, as well as strategy for your business. Make certain it is going to serve to you. You have the chance to get better sales, increase your customer base and really make a name for yourself by using online video production and marketing.